Delicate Balance Consulting
Logo Development
Delicate Balance Consulting (DBC) provides sustainability management transition consulting to businesses and facilitates internal changes to help them meet their sustainability goals. DBC is in need of a logo that would evoke the ‘delicate balance’ required as they navigate and implement operational changes that impact every level of an organization.
Their Story
Catherine Donnelly founded Delicate Balance Consulting with the mission of supporting companies in achieving corporate sustainability and ESG goals. ‘Delicate balance’ conceptualizes the inherent challenges of integrating sustainable practices at an institutional level, while carefully considering the needs of the client and their stakeholders.
Brand Attributes
Trustworthy & Loyal
Builds and upholds an unwavering sense of trust with the client, ensuring their needs and interests are supported
Factual
Utilizes data-driven and proven strategies to inform and support the operational changes being implemented
Insightful
Educates and informs clients, suppliers, stakeholders on how changes will result in a more sustainable future
Calm
DBC is calm & collected and instills this in our client ensuring them that good things will happen despite the inherent anxieties & stresses around the challenges and resistances to change.
The skewed, yet optically balanced, logomark visually conceptualizes a ‘delicate balance’. Inspired by the North Star, the symbol evokes trustworthiness and loyalty as is comprised of four arrows that converge at the center—this symbolizes unity, compromise, and working toward the common goal of corporate sustainability. Variation in line widths add another degree of dimensionality, symbolic of the cross-dimensional nature of consulting with multileveled corporations.
The Logo Story
The primary brand color obsidian blue evokes trust and loyalty while softer shades of blue offer a sense of calm—all of which were determined as key attributes of the brand. A light to dark gradient visually illuminates the emblem, offering a feeling of brightness and light, bringing through the brand attribute of insightful.
