Brand Identity

Florals by Thuy

Bay Area based florist, Vicky “Thuy” Mai, curates designs that are intentional, organic, and ethereal. What began as a home hobby has bloomed into Florals by Thuy— meticulously curating arrangements for special events, weddings, and elopements.

Background

With a keen eye for color, texture, and negative space, Thuy curates arrangements with thought and intentionality, allowing the natural curves of each stem to have their moment in space. From floral design hobbyist to crafting bouquets and arrangements for events and weddings, she launched Florals by Thuy in 2023. As her small business blossoms, Thuy has visions of a logo and brand identity that feel modern, organic, and ethereal.

Brand Attributes

Modern
Offering a contemporary approach to design that may test traditional boundaries of floral architecture

Organic
Designing with careful attention to natural curves, angles, and direction—respecting the natural beauty and form of each flower

Ethereal
Crafting arrangements that are whimsical, airy, and graceful

Wide, flared serifs emulate the form of flower stems, giving structural integrity to the logotype. This presents Florals by Thuy as confident and sophisticated, while decorative swashes mimic the organic curves of Thuy’s floral arrangements. These finishing swashes offer a perfect touch of character—striking the balance between playful, yet elegant.

Strong downstrokes of the letterforms are contrasted with the light and wispy “by,” which plays a supporting role, adding an airiness to the overall look and feel to the logotype.