Fun Facts
San Francisco based DJ, Fun Facts, mixes energetic tracks, making every set a celebration of rhythm and vibes. His music is often inspired by his Salvadorian roots showcasing seamless transitions and a fusion of Latin and house music. As his dynamic sounds evolve from intimate parties to clubs and events, a cohesive logo and visual identity will help solidify Fun Facts as a recognizable presence in the city’s thriving music scene.
Brand Identity
Background
While Walter Umanzor's passion and appreciation for music dates back to childhood, shelter in place orders during the pandemic sparked his DJ’ing journey. Walter began Zoom work meetings with an energetic mix to lift his team’s spirits and to help begin each meeting on an upbeat note. Doubling down on the shift toward lightness and fun, he’d pair these tracks with random facts, earning the title of Fun Facts from his colleagues.
Brand Attributes
Energetic
Fun Facts fuels the party, spinning upbeat tracks that make you want to dance
Bright
Fun Facts is bold, vibrant, and colorful, bringing a visual energy to his electrifying sets
Cultural
Inspired by his Salvadorian heritage, Fun Facts is a blend of Hispanic and American cultures and sounds
A custom logotype that features thick, asymmetrical letterforms reflects Fun Facts’ bold and lively presence.
Subtle variations in line widths and lengths represent his dynamic sounds, while askew letterforms capture the vibratory nature and dance culture of electronic music.
Nested letterforms represent people coming together in the shared experience of live music. They’re housed in a rounded polygon, referencing the wide use of shape and geometry in Salvadorian art and murals.
The Logo Story
A vivid, neon palette offers visual energy and reflects Fun Facts’ energetic personality and stage presence. The palette sparks excitement, and their high contrast on dark backgrounds create a striking visual impact while also functioning well in dimly lit venues.
Brand Colors
The icon system was inspired by geometric and shape-based Salvadorian art. The set of diverse and irregular shapes extend the attribute of culture throughout the brand’s identity.
The diversity of shapes allow for modular design, working as building blocks to create geometric illustrations and patterns.
